AI is here to stay, so if you’ve been avoiding it, thinking it was a trend that would pass, you need to rethink your choices. Whether you’re trying to grow a YouTube channel, build a following on TikTok, or expand your Instagram reach, AI can help. AI can play the role of a creative assistant, production team, and engagement strategist.
As you probably noticed, the most successful influencers are relying heavily on a mix of AI-powered features—from automatic dubbing and subbing tools to quick research and copywriting enhancements. If you want to stay ahead of the curve, here are three ways to do just that.
Letting AI Dub Your Videos
While you can just slap a techno song over your video like an early 2000s YouTube tutorial, that’s not best practice these days, depending on your niche. Ideally, you’re voicing over your videos, but if there are too many to voice or you simply don’t want to use your voice for one reason or another, let AI do it for you. AI dubbing will generate a unique voiceover that you can easily use to make your video more engaging and seem more natural.
If you’re worried about it sounding like Microsoft Sam, don’t be. Technology has come a long way since then. You’ve probably watched dozens of shorts voiced by an AI and not even realized it. Give it a try anyway. Most AI dubbing software offers free trials. Message support if you don’t see a free trial, as they may only hand them out to those who ask.
Dubbed videos have higher engagement than simple screenshots or short clips of some random person pointing at a meme.
AI Can Sub Videos Too
Are you still writing and matching your subtitles by hand? You’ll save so much time by switching to an AI subbing service. This is time you could be spending creating new videos, researching content, interacting with followers or subscribers, etc.
They’re not always perfect, so you will have to rewatch your video to make sure they’re accurate or pay for someone to proofread them, but it’s still miles better than doing it by hand.
The other great benefit is that if you use an AI dubber, you can streamline the process and immediately have it dub the subtitles you generated.
You can increase your reach by translating these subtitles into other languages, too. Some services can do it automatically for you, lining them up with your original subtitles so you don’t have to run around adjusting time stamps.
You can also then use the AI dubber to voice over your videos in those other languages. AI can help expand your reach amongst your usual audience while at the same time opening doors never before possible.
Subtitles can help your viewers understand your video more easily, especially if the audio isn’t the clearest. You can also drive up engagement by having the subtitles misinterpret certain words. Viewers love to leave comments, pointing out or making jokes about those “mistakes”, not realizing that they’re helping your content seem more engaging to the algorithm.
Using AI to Help With Content Planning
Knowing what to post can be just as difficult as actually posting. AI can easily help you research your niche or trends and take the guesswork out of planning content by helping you identify trending topics, analyze your competition, and generate keywords or hashtags to target.
Even the most basic version of ChatGPT can help with this, but there are more advanced tools that are laser-focused on helping social media influencers reach their audience and expand it, too.
Be honest, how do you normally find trends and ideas for videos? Is the answer doom scrolling for hours, doing almost nothing productive, hoping to stumble across something interesting? How about you cut to the chase, save some time and your sanity, and use AI.
AI can also help you avoid burnout. The algorithm and our audiences demand a regular stream of content to consume. Between multiple shorts a day and the occasional piece of long-form content, it can get hard to stay on track. AI can help you automate the most repetitive and time-consuming tasks, letting you focus on being the creative, driving force behind your brand.
Final Thoughts
AI isn’t here to replace your voice (both literally and figuratively), it’s here to amplify it. With the right mix of tools, you can turn a good idea into a dozen pieces of content, make your videos understandable in nearly any language, and write captions that stop thumbs mid-scroll. Whether you’re a solo creator or a small team of influencers looking to scale, AI is a no-brainer. Integrate into your workflow and you’ll find that it’s the new golden standard for staying relevant, visible, and competitive online.
